The Generator accommodation brand continues to flourish with the new announcement of a Rome opening in 2014! Over 80 rooms (beds tbc) on seven floors, right in the heart of the Esquilino area – a stone’s throw from Vittorio Emanuele and a quick and easy walk to the wondrous Colosseum.
Josh Wyatt, Director of Hospitality and Leisure at Patron Capital (the London-based private-equity firm that owns Generator), stated ‘The unique history of Rome, coupled with the local character in the immediate neighbourhood of the new Generator, will inspire our design and restaurant ethos to deliver a truly special new concept to Rome.’
Earlier in the year, Generator announced that they had purchased a building in Paris to renovate and open as a 1,000 bed hostel / hotel in 2014. That property is close to Gare du Nord Station, just as this new Rome property is within walking distance to Termini Station. Location is key, as are targeting up and coming areas in the midst of a mini-renaissance. Additional business and employment opportunities to the local areas are widely embraced as Generator brings its unique style to their streets.
This will bring its European total offering to ten properties, making it a truly recognisable, award winning and dominant chain in the niche hostel sector and wider travel industry. Taking the Generator brand into the US market now seems imminent!